However, discontinuing the slow-selling Captur is a good move as this will allow the company to focus its efforts elsewhere. Of course, like the Nissan Kicks, which is also based on the M0 platform, Renault could have kept its SUV alive as a petrol-only model. Also, that's not something the company can afford to do for a flagging product that will also have to face renewed competition from the Kia Seltosand the new Hyundai Creta (which has 30,000 bookings in the bag since its mid-March launch). The M0 platform-based Captur was recently updated using the M0+ platform and is currently on sale in Russia, but updating this for India would involve additional costs. The new norms saw Renault India abandon diesel engines entirely, thus removing one of the SUV’s few strengths. The final nail in the coffin was the enforcement of BS6 norms. However, the high sticker price, the lack of a premium cabin, and very capable competition meant buyers never really flocked to it. Styled like its European counterpart (based on the Clio B platform), the India-spec Captur uses the Duster-based M0 platform and has its share of strengths including a great ride and a terrific diesel engine. The diesel model accounted for 82 percent of total sales. The SUV recorded total sales of just 6,618 units (until March 2020), which is a paltry average of 228 units a month. Launched on November 6, 2017, at Rs 999,000 for the petrol model and Rs 11.39 lakh for the diesel, the Captur never really got a foothold in the domestic market and never really captured the discerning Indian consumer. The company is skipping the second-gen Duster and will directly launch the third-gen Duster here, and that won’t happen anytime before 2022. Stay tuned to for more Renault updates and other four-wheeler news.Renault India has quietly pulled the Captur SUV out of its showroom, marking the end of the road for its flagship product in India. Maybe Renault plans to make the third-gen Duster contemporary enough and thus avoid the need for another SUV like the Captur in the same segment in India now. It will continue being sold at least in Russia and CIS markets.Īlso Read: 2021 Renault Captur facelift interior and rear end revealed Internationally, the Renault Captur received its mid-life facelift recently and switched to an updated version of the B0 platform called B0+ with the same recently. Renault, on the other hand, took a u-turn and slashed the entry-price of the Captur to INR 9.49 lakh (ex-showroom Delhi) last year, but it was probably too late by then. With the BS6 and safety upgrades pushing the costs, customers have finally adjusted to this price hike in the segment. The starting price of premium B-SUVs started bordering INR 10 lakh (ex-showroom) only in 2019. The Renault Captur was deemed too pricey at launch.Īt launch, the Captur was priced from INR 9.99 lakh (ex-showroom Delhi), and at that time, this entry price was much higher than competition and mind that this was with BS4 engines. Pricing, too, was a hurdle in scoring good sales. Both design and equipment inside the cabin are not of the same standards as the Hyundai Creta and the Kia Seltos, the models which rule this segment. The soft exterior didn’t let it be perceived as an SUV, and that was likely one of the biggest let-downs for Indian customers, who have a strong preference for traditional SUV proportions, especially since the launch of the Renault Captur and Hyundai Creta.Īnother area where the Renault Captur never appealed customers in our market was the interior. While the latter saw a phenomenal success during its early years, the more modern but slightly smaller SUV was off to a rocky start and never managed to sell in decent numbers. The Renault Captur’s journey in India was the opposite of the Renault Duster. The small SUV was launched in India in November 2017. The Renault Captur has been discontinued in India in a short span of two years.
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